Sunscreen and Anti-pollution

Daily sunscreen and anti-pollution product. Active anti-aging prevention. Ideal base for makeup application.

A fluid cream that represents the ultimate expression of a new generation of daily-use environmental protectors.

The study of the specific mechanisms of the skin's natural defense has allowed GEN IDENTITY to develop and include next-generation multifunctional peptides that help prevent and reverse the harmful effects of the sun and urban environmental radiation and pollution, preserving the skin's youth, luminosity and natural beauty.